Here's a rule about homepage design: Focus your homepage on the primary reasons why someone comes to your website.
The navigation bar at the top of Microsoft.com does a fantastic job of this.
- It offers their primary products as the largest, most obvious links.
- It separates those coming for 'home' products versus 'work'.
- It offers the most popular destinations, which are the most likely reasons for someone to be there.
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| Good UX behind bad UX |
Too bad they hide all of this behind a tiny arrow icon at the top left corner of the page - and you have to click the arrow itself, not the whole Microsoft logo. Good UX inside of here - why hide it? This should be the homepage.
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