Monday, September 17, 2012

Banks are simplifying

Chase is updating their website to something simpler, soon to be released. Keybank did that not long ago. Portals are out, targeted pages are in.

What are the most common reasons someone comes to your website? Make that the easiest thing to do. The Keybank website is a good example of redesign with your users in mind. Chase may be learning that lesson as well.

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